Vintage Brighton interview

Have you seen the website If you don’t already have it bookmarked, we urge you to check it out! It’s packed with information and tips on the vintage scene in Brighton and beyond, including a directory of vintage shops and a guide to events in the region.

Today on the Craftaganza blog we’ve got an interview with Jo-ann, the creator of Vintage Brighton.

Could you tell us a bit about yourself and what inspired you to set up Vintage Brighton?

I’ve lived in Brighton & Hove for around seven years now and have worked as a journalist and editor throughout this time. I set up in September 2010 – I’d just got married and with the wedding planning over knew that I’d had some brain space and time to fill. I was surprised that Brighton’s thriving vintage scene wasn’t represented online so set up the site as a resource for people like me who love vintage, love Brighton and want to keep up to date and inspired.

Why do you think Brighton has such a thriving vintage scene?

Brighton is very special in that it celebrates individuality and that’s what vintage is all about – cherry-picking the best of style and culture from the past and working it into your own life in your own way.

What do you think about the fact that the vintage aesthetic has become so popular over the last few years?

I think there are a number of reasons behind the popularity ‘vintage’ is currently enjoying: People relish the fact that vintage offers them a variety of looks to try out and make their own. In the 1960s, fashion was informed by ideas of the future (space age dresses and innovative materials) but we’ve now got so a rich design history behind us, it’s easier to take inspiration from the past and alter it than to look forward and create something entirely new. It’s part of the ‘pastiche’ that post-modern theorists speak of.

The recession has also played a part – vintage is, or can be, a cheaper option when it comes to buying clothes and accessories. And as self published sites and social media channels have made it easier for people to share their style, fashion fans are looking for individual pieces that have a story to tell to make them stand out – it’s more interesting to write about that 1950s sundress you found in a charity shop than a Primark buy.

Do you have any tips for vintage-inspired crafters and designer-makers who want to stand out from the crowd?

Keep it simple – research the styles that you love and stay focused on your chosen aesthetic. It’s those strong, striking and often simple designs that translate the ‘wow’ factor instantly.

Thanks Jo-ann! Pop over to to find out more about everything vintage in this lovely town.


One response to “Vintage Brighton interview

  1. There’s actually a rather interesting piece in the New Yorker about the vintage hype cycle:

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